The Benefits and Challenges of Being an SEO Reseller

Written by Channel 8 Cleveland on June 28, 2013. Posted in Reseller, Search engine optimization, Seo reseller

Seo reseller

In a world where incredible numbers of users interact daily with people from all over the world via the Internet, online marketing is more important than ever for the small business. Search engine optimization, the process used to increase visibility and hits from search engines and users has become the single most important factor for businesses looking to attract new clients. With virtually every small business in need of quality, white hat SEO, SEO resellers are in a position to benefit enormously.

SEO reseller programs are essentially exactly what they sound like. SEO providers with a staff capable of producing and syndicating content sell their services to resellers like online marketing companies, digital design agencies, and developers. The resellers in turn sell the work done by the provider to their clients, usually at a slightly elevated price in order to turn a profit. Though SEO resellers do have a responsibility to communicate the clients’ wishes to their SEO provider and to help educate their clients about SEO basics, very little work goes into the process on their ends.

The benefit to SEO resellers is not only profit, but residual income. While web design, branding, and other elements of digital design and online marketing usually bring in one time profits, clients pay for SEO on a monthly basis, guaranteeing SEO resellers some steady income. White label SEO companies allow SEO resellers to provide their services to clients without letting on that they are outsourcing, so clients are often unaware that they are being upcharged.

Though SEO resellers do stand to gain a profit without having to do any actual search engine optimization, their responsibilities still should not be taken lightly. In order for a campaign to be successful, the provider needs to have clear communication with the reseller about a client’s wishes and needs. A lack of communication can result in dissatisfaction on the part of a client, an especially dismal outcome for white label SEO resellers who would take the fall in the eyes of the client. In order for clients to communicate effectively about SEO, they need to be educated. This responsibility also falls on the reseller who will need to ascertain that the client understands the methods and goals of search engine optimization.

Reselling SEO has much to offer those in the online marketing industry, as long as those businesses are willing and able to fulfill the expectations of both the client and the provider. When done well, SEO reselling can result in happier clients and higher profits, two things that no company has ever quarreled with.

Comments (6)

  • Randy Patterson
    February 22, 2014 at 2:58 pm |

    What do providers stand to gain from working indirectly with clients? That doesn’t make sense to me.

  • March 24, 2014 at 6:04 pm |

    What do providers stand to gain from working indirectly with clients? That doesn’t make sense to me.

  • April 23, 2014 at 6:28 pm |

    What do providers stand to gain from working indirectly with clients? That doesn’t make sense to me.

  • May 23, 2014 at 6:31 pm |

    What do providers stand to gain from working indirectly with clients? That doesn’t make sense to me.

  • June 22, 2014 at 6:34 pm |

    What do providers stand to gain from working indirectly with clients? That doesn’t make sense to me.

  • Elizabeth Brewer
    July 22, 2014 at 6:36 pm |

    What do providers stand to gain from working indirectly with clients? That doesn’t make sense to me.

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